When I stopped creating courses and started creating playbooks, here's what happened...
Introducing “Playbook”:
Hey what’s up, my name is Will Hamilton and I co-founded FuzzyYellowBalls.com. We teach tennis on the Internet.
We used to sell courses, but it got harder and harder. The #1 reason someone doesn’t buy is always money, but the #2 reason is time. People didn’t want to commit to a long, step-by-step course to get a result. Especially when they didn’t finish my last one.
Playbooks are different. In any market, your customers are facing specific situations they want solved right now. They don’t want to wait. And you, as the coach, can anticipate what these situations are and solve them with a play, which is just a simple “how to.”
That way you’re not forcing people to dig through hours of content to find what they want. They can skip right to the fix.
When we switched from courses to playbooks, we overcame the time objection, and sales went through the roof. We’ve sold about 50,000 of them at $67 apiece – that’s crazy.
I showed my photographer buddy Tim Shields how to build one, and he’s made over $1M dollars.
Now I want to show you how to build one. If you scroll down this page, you can pick up a copy of “Playbook,” which, in 2 hours, 23 minutes and 36 seconds will show you how to build one.
BONUS #1 - How to market your playbook with influencers
So here is where a playbook fits in your business:
We use influencer marketing to sell our playbooks because 1) we don’t have to build a list, we can just tap into someone else’s, and 2) if we find the right influencer, for every $1 we spend, we make $3+. Ryan is a good example of that:
Influencers are amazing, because if you’ve ever run Facebook Ads, you know they get more expensive as you try to scale your spend. But your costs don’t scale the more influencers you sign up - the reason is because you’re not competing against every advertiser in the world, like you are on Facebook. Only other advertisers in your market.
BONUS #2 - How to increase you AOV by 34% with 208 words
When we were building our playbook funnel, we realized it was different from a “traditional” Internet marketing funnel. Specifically, there was one point in the funnel where 208 words increased our average order value (AOV) by 34%. It was crazy.
So in this bonus we’re going to build your playbook funnel, which has some weird elements like no lead magnet or email capture, and, of course, I’ll show you where to put those 208 words :-)
BONUS #3 - How to turn your course into a playbook (without hurting your course sales)
I know a lot of you reading this are course creators, so I’m going to show you how to pull content from your existing course to create a playbook WITHOUT hurting your course sales.
In fact, if you look at the value ladder from bonus #1, we’re going to create a playbook as your frontend offer that sets up your course as the next logical thing your customers should buy.
So when we draw from your course to create a playbook, instead of hurting course sales, we actually do the opposite – it will boost them.
Get it today for just $99!
