Next Wednesday at noon we’re opening the doors to FYB Premium. At the core of this subscription service is something we call the FYB System, which is a system for learning how to play better, winning tennis that is unlike anything else out there.
Check out the video for some details!
In case you were wondering, FYB Premium and the “High-Performance Coaching” section are the same thing. We’ve just renamed it.
We’ve answered some of the big questions you might have after the jump.
Q: Is FYB becoming a pay site?
A: FYB has hundreds of instructional videos that are, and will remain, 100% free. We plan on continuing to add tons of free content in the future. New strokes, new fitness videos, strategy, etc. Everything FYB has done for free in the past, it will continue to do for free in the future. The FYB System is an addition -on top- of the free content.
Q: So why isn’t the FYB Premium content free just like the stuff already on your site?
A: We couldn’t have developed this system if we weren’t going to charge something for it. It has taken a long, long time, many resources, and considerable expense to develop this service. Top coaches like 2008 USTA Developmental Coach of the Year Frank Salazar have offered their time and knowledge to help build this system into a truly comprehensive course for learning the game of tennis, from the basics of mechanics, timing, and footwork up to the most advanced strategies that pros are utilizing on tour today.
Q: How much will it cost?
A: Not an arm and a leg. FYB Premium costs about $25 per month, which is about half the price of a typical hour long tennis lesson you might take from a local pro. We think this is a fair price for the hours and hours of instructional content found inside the FYB System alone. We will offer a 90-day money back guarantee. We’ll give you three months to work your way through the system at your own pace, and that should give you plenty of time to know whether or not you are improving. If you don’t improve with the help of the System, we’ll give you your money back. We don’t want it if you’re not getting better… But you will 
Q: How is the System structured?
A: The system is not a collection of more advanced tips that cover topics not already discussed on FYB.com. It is a tightly integrated, complete guide to playing winning tennis. The System itself is broken into “blocks,” which are analogous to chapters in a book. The first several blocks focus on things like stroke mechanics, footwork, ball judgment, timing, and working out the kinks in your technique. The next several blocks begin to formulate a strategy based around your technique, covering things like where to hit the ball and where to position yourself. These concepts are continually developed and improved upon as we introduce new technique. The goal is to present an approach to the whole game of tennis that gets you winning more games.
Q: I’m a beginner / weekend warrior / club player / competitive player. Will the system help me?
A: The system is designed to help people at any level. You can jump into – or out of – the system at any point and feel like you’ve learned something that will help you improve. In the later, most advanced blocks of the System, we will start talking about the complicated techniques and strategies that the pros are using. Even if you don’t have their technique, you’ll still understand what they’re doing the next time you watch.
If you have any further questions, please post them in the comments below, and we will amend this post to answer common or important ones.